One of the things I find interesting is just how organized Lunia Gold they really are. We see four different types of characters or accounts created. The first one is the actual "farmer" or "botter" who is there to put a lot of time into those chars so they are able to get into the sweet farm spots for the most lucrative loot.

Those accounts transfer all their stuff to "mule" accounts that are simply there to hold loot secretly so that no-one knows where they're at. The third account is the "deliverer," who transfers the goods to the customer. The last one is the "spammer" that are typically throw-away accounts because they know they'll get shut down quickly. They are the ones advertising where to get your gold or power-leveling.

"It's exactly like organized crime. It's a matter of following the money and seeing where it goes. That's why it can take so much time."

Are these people always adjusting and adapting and how do you keep up them?

Brad Wilcox: We see them changing their methods constantly. We don't want to say too much because we don't want to give away what we can do and what we track, but one example is that if someone is going to buy 1000 gold in a game, very rarely do they just buy and go get the gold. That's something these companies know we can easily track. Instead of just sending or trading it, they'll ask customers to go put a root up on the broker and make it sell for a thousand gold. It's a way they try to hide it in a different manner.